New CSUF Business Program
Offers International Experience
Business Europe Study Tour (BEST) program
enables students to travel to five European countries and get
insight into European economics, business and management practices.
February 8, 2005 :: No. 126
The College of Business and Economics
at Cal State Fullerton, in collaboration with three European
universities, is offering a special summer education experience
for students.
The Business Europe Study Tour (BEST) features
travel through five European countries as part of a program
that combines academics with first-hand insight into the European
economy, as well as business and management practices.
“I’m very excited that we’re
able to offer this opportunity to our students,” said
Katrin
Harich, professor of marketing who has been working
with Nurtingen University in Germany to establish the program.
Other participating universities are ISCID Universite du Littoral
in France and the University of Applied Sciences Solothurn
in Switzerland.
“Cal State Fullerton and the College
of Business and Economics have always taken pride
in having a global outlook. We have several international
agreements with universities, where students and faculty members
have the opportunity to expand their skills and knowledge,”
said Anil
Puri, dean of the College of Business and Economics.
He will award $1,000 scholarships — funded by the Dean’s
Advisory Board — to the first 20 business majors who
registered for BEST. “This program similarly will offer
our students a wonderful understanding of the global business
outlook.”
During the June tour, participants will attend
lectures on current issues, theories and management solutions;
visit such companies as Porsche, Louis Vuitton, Lloyds of
London and Mercedes; and meet with officials of the Bank of
England, the Swiss National Bank, the European Union and World
Trade Organization.
“Program participants also will experience
the richness of Europe’s diversity,” Harich noted.
“When they meet with managers, executives and heads
of governments from five countries, they will gain a greater
awareness and understanding of the global experience.”
The program is open to all Cal State Fullerton
students. Already, 20 business majors have signed on for BEST’s
inaugural class, which can accommodate 35. Participants earn
three units of credit upon completion of the program.
For more information about the program, call
657-278-4674.
| Media Contacts: |
Katrin Harich at 657-278-4674 or
kharich@fullerton.edu
Pam McLaren of Public Affairs at 657-278-4852 or pmclaren@fullerton.edu |
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