Marketing Honors Program
Brings Students and Companies Together
by Pamela Mclaren
from Dateline (March 13, 2003)
|Neil A. Granitz, associate professor of marketing,
seated, and Robert M. Jones, founder of the Honors Networking
Program, meet with students during an orientation held prior
to this Friday's (March 14) breakfast. The breakfasts, held
twice a year, are opportunities for students to meet corporate
leaders and to learn what they seek in future employees.
When Robert M. Jones takes the podium in either
his principles of marketing or retail marketing strategy class,
he brings to the forefront his experience gained from working with
such well known companies as Federated Department Stores, Bullock's/
I. Magnin & Co.; Sears, Roebuck & Co.; and Bank of America.
Since 1973, he has used this experience not only to
enhance his teaching but to develop the Honors Networking Program,
a program that gives marketing students opportunities to interact
with corporate leaders and to learn what employers in various industries
are seeking in future employees.