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People

Marketing Honors Program Brings Students and Companies Together
by Pamela Mclaren

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from Dateline (March 13, 2003)

Nail Granitz and Robert Jones
Neil A. Granitz, associate professor of marketing, seated, and Robert M. Jones, founder of the Honors Networking Program, meet with students during an orientation held prior to this Friday's (March 14) breakfast. The breakfasts, held twice a year, are opportunities for students to meet corporate leaders and to learn what they seek in future employees.

When Robert M. Jones takes the podium in either his principles of marketing or retail marketing strategy class, he brings to the forefront his experience gained from working with such well known companies as Federated Department Stores, Bullock's/ I. Magnin & Co.; Sears, Roebuck & Co.; and Bank of America.

Since 1973, he has used this experience not only to enhance his teaching but to develop the Honors Networking Program, a program that gives marketing students opportunities to interact with corporate leaders and to learn what employers in various industries are seeking in future employees.

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Q/A with Jones

• Introduction

• Tell us about the Honors Networking Program.

•So it began as a special projects, mentoring program?

• How do students in the program connect with the partners?

• When is the next networking breakfast?

What is so special about this program?

• How are students selected for the program?

• What companies are corporate partners?

• How do corporations become partners?

It sounds like one of the benefits of this program is the relationships and networking that you have done with various organizations.

 
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