Marketing Honors Program Brings Students and Companies Together
by Pamela Mclaren

from Dateline (March 13, 2003)

Neil A. Granitz, associate professor of marketing, seated, and Robert M. Jones, founder of the Honors Networking Program, meet with students during an orientation held prior to this Friday's (March 14) breakfast. The breakfasts, held twice a year, are opportunities for students to meet corporate leaders and to learn what they seek in future employees.

When Robert M. Jones takes the podium in either his principles of marketing or retail marketing strategy class, he brings to the forefront his experience gained from working with such well known companies as Federated Department Stores, Bullock's/ I. Magnin & Co.; Sears, Roebuck & Co.; and Bank of America.

Since 1973, he has used this experience not only to enhance his teaching but to develop the Honors Networking Program, a program that gives marketing students opportunities to interact with corporate leaders and to learn what employers in various industries are seeking in future employees.