Nurturing Entrepreneurship in the Family Firm — How to Survive and Thrive

Feb. 10 Workshop to Cover Best Practices

February 2, 2010 :: No. 065

What:

While just surviving may be a first priority for many family businesses today, the “new normal” in 2010 also presents a unique opportunity for growth and profitability. Two Cal State Fullerton business faculty members will discuss how to nurture entrepreneurship and foster creativity and innovation to bring about new growth and profits during a Feb. 10 breakfast workshop sponsored by Mihaylo College of Business and Economics’ Family Business Council at Cal State Fullerton.

Who:

Thomas V. Schwarz, Rick Muth Family Chair in Family Business, and John B. Jackson, director of the Center for Entrepreneurship.

When:

7:30 – 10:30 a.m.,
Wednesday, Feb. 10

Where:

Scott O’Brien Innovation Center, Room 3230 of Mihaylo Hall Cal State Fullerton, 800 N. State College Blvd., Fullerton, 92831 (Parking is in the top level of the Fullerton Marriott parking structure, located at the corner of Nutwood Avenue and Folino Drive. Cost is $5.)

Schwarz joined Cal State Fullerton last fall after serving nine years as director of the Center for Free Enterprise, Family Owned Business Institute and Center for Entrepreneurship at Grand Valley State University in Grand Rapids, Mich. Prior to joining Grand Valley State University, Schwarz was a partner in Distance Learning Dynamics Inc., founder and president of NuGardener LLC, and chief operating officer and treasurer for Ampro Industries Inc. He previously taught at Southern Illinois University and University of Nevada, Las Vegas.

Jackson, a Cal State Fullerton alumnus, has taught marketing and sales on campus since 2003. An entrepreneur with his own small-business consulting firm, he has served as a corporate vice president overseeing sales, marketing and research for high-technology businesses.

Council Background:

The Family Business Council is a partnership between the business community and university. Its mission is to enhance the well-being and survivability of family businesses by providing opportunities for education, interaction and information tailored to business needs and concerns.

Cost:

Free to first-time family business attendees interested in becoming a member of the Family Business Council. Reservations are required and can be made by calling Robbin Bretzing at 657-278-4182 or by email at fbc@fullerton.edu.

Media Contacts:
Mike Trueblood, director of the Family Business Council, 657-278-4182 or mtrueblood@fullerton.edu
Pamela McLaren, Public Affairs, 657-278-4852 or pmclaren@fullerton.edu

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