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University News

‘JUICE IT UP!’ Opens New Location
in Titan Student Union
Grand Opening Celebration Scheduled for Tuesday, September 21, 2004


September 20, 2004

Juice It Up!, in coordination with CSUF Foundation Food Services, recently opened a franchise location in a newly renovated space in the Titan Student Union food court at Cal State Fullerton. Juice It Up! is a national chain serving fresh fruit smoothies and promoting a healthy lifestyle. Transitioning recently to establishing franchises in the college market, the location in the Titan Student Union is among the first on college campuses.

A grand opening celebration is slated for Tuesday, September 21, 2004 from 11 a.m.- 1 p.m. An official ribbon-cutting ceremony featuring CSUF Foundation Food Services Director Tony Lynch, Juice It Up! Franchise Owner Jagdish Patel, Juice It Up! CEO Frank Easterbrook, Juice It Up! Vice President for Business Development and CSUF alumnus Larry Sidoti and Associated Students Inc. President Philip Vasquez will kick off the celebration. There will be live music provided by a steel drum band, giveaways and discounted smoothies, including the popular Strawberry Wave for only $1 offered throughout the event.

Juice It Up! began franchise operations in 1995, building on the success of the trailer operation located on the Cal State Fullerton campus. There are more than 50 franchise operations, with several more slated to open soon. The trailer operation launched it all is still a popular location located on the north side of the Humanities-Social Sciences Building.

EDITOR’S NOTE: Juice It Up! is a sublease managed by the CSUF Foundation. The CSUF Foundation is a lessee at the Titan Student Union, a program of the Associated Students, CSUF Inc. The Titan Student Union food court offers a wide selection of national chain eateries and is looking towards a complete renovation in 2005-06. The new Juice It Up! space is the first step towards creating a new ambiance and design for the food court. For more information about CSUF Foundation Food Services, call 657-278-4124.

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