Cal State Fullerton Students Win
Regional Ad Competition
May 7, 2003 :: No. 227
Using marketing strategies and creative talent,
five Cal State Fullerton students bested advertising teams from
UCLA, Cal State Northridge, Pepperdine University, San Diego State
and the Art Institute of San Diego to win first place at the American
Advertising Federation (AAF) regional conference held April 25 in
The winners will advance next month to the AAF competition
in Century City, where they will face teams from across the country.
More than 3,000 attendees are expected.
The students, members of the national advertising
campaign course taught by communications lecturer David Cooper,
developed a 28-page integrated marketing campaign and 20-minute
oral presentation. The focus of their class project — an eight-month-long
effort — is the Toyota Matrix utility vehicle; the client
is Toyota Motor Sales.
“This competition provides college students
with nationwide ‘real world’ experience by having students
create a strategic advertising, marketing and media campaign for
a corporate client,” said Cooper, an advertising industry
veteran with a background in journalism and marketing.
Selected by fellow classmates to represent the class
in competition were: Terra Breese of Fullerton, Angelo Cushman of
Santa Monica, Douglas Enfinger of Santa Ana, Kimberly Trouville
of Newport Beach and Christopher Yeo of Walnut.
“I began recruiting students for this course
in the fall semester,” said Cooper.
“ I sought out students from marketing and visual
arts, as well as communications.”
This year’s victory is the culmination of a
steady rise in competitiveness for Cal State Fullerton, which moved
up from fourth- and third-place finishes in 2001 and 2002. Cooper
has been guiding the team during his three years on campus.
The American Advertising Federation coordinates the
annual student competition, which requires participants to conduct
extensive research and develop a comprehensive campaign designed
to meet the sponsor’s objectives. More than 6,500 students
on 210 campuses developed a national marketing and communications
strategy for building increased awareness of the Toyota Matrix.
The AAF is a national network of 210 local ad clubs
with 50,000 advertising professionals and 210 college chapters.
||David Cooper at 657-278-2177 or firstname.lastname@example.org
Susan Katsaros, Office of Public Affairs, at 657-278-4854
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