From Titan Magazine (Spring 2003)

Mary Joyce Appointed to Gianneschi Professorship in Nonprofit Marketing

With the addition of its first named professorship in the College of Business and Economics, Cal State Fullerton is poised to offer the professional training and management experience Southern California’s nonprofit sector desires, said Dean Anil K. Puri.

Mary Joyce, a distinguished professor with expertise in marketing who has served as a consultant to several nonprofit agencies and organizations, has been named the first Harry R. Gianneschi Professor in Nonprofit Marketing.

Joyce previously was a professor of communication at Emerson College in Boston. She joined the Fullerton campus in fall 2002 and begins teaching classes this spring.

“With Mary Joyce in our new position, we are confident that we can meet the educational needs of this important sector of Orange County and the Southland,” Puri said. “Mary Joyce is an outstanding addition to the College of Business and Economics and our outstanding faculty.”

The Gianneschi Professorship is one of the nation’s few named professorships in non-profit-related business subjects. It is named for Harry B. Gianneschi, former vice president for university advancement and founder of the university’s Center for Nonprofit Research which, since August, also bears his name.