September 23, 2003
County Residents Decisively Wish
to Keep KOCE-TV Public
Latest Findings, CSUF – OCBC Quarterly Survey
County Residents Decisively Wish to Keep KOCE-TV
Public
82% favor taking $10 million rather than $25 million, if the higher
sale price means converting to Christian religious programming.
Orange County Residents Say Keep KOCE as a
PBS Affiliate
82% favor keeping KOCE a public outlet. Some 82% of Orange County
residents favor the sale of KOCE to an entity that would keep the
television station a Public Broadcasting System affiliate –
even if that means selling for $10 million rather than $25 million
– according to the latest survey by Cal State Fullerton’s
Center for Public Policy in partnership with the Orange County Business
Council.
Of the 506 Orange County residents reached in a telephone
survey between Aug. 26 and Sept. 10, 2003, 18% said they would prefer
that Coast Community College District trustees sell for a higher
price, $25 million, and acquiesce in plans that the station become
a Christian religious broadcaster.
After introducing the topic and assaying a variety
of dimensions [discussed below], the survey asked this question.
There are two possible buyers
for KOCE Channel 50. One buyer offers $25 million, and the station
would then offer Christian religious programs. The other buyer offers
10 million dollars, and the station would continue PBS network and
local programs. Which would you prefer?
Republican – Democrat differences. The survey
found a difference between residents who identified as Democrats
and those who told interviewers that they are Republicans. Democrats
favored retaining the station’s public programming with a
smaller $10 million dollar sale by a 93% to 7% margin. Republicans
had the same preference, but by a lower margin of 70% to 30%.
Orange County residents watch KOCE at least
“sometimes,” but do not watch Christian religious broadcasting
nearly as frequently. The survey began by asking respondents
the extent to which they watched KOCE, in these words.
As you may know, KOCE is a public television
station in Orange County. It broadcasts on channel 50, and on cable
systems using other channel numbers. Would you say you watch PBS
and local programs on KOCE never, rarely, sometimes, or often?
Results are displayed in Table One. As will be seen,
nearly two-thirds reported that they watched KOCE either ìoftenî
or ìsometimes,î with only 15% saying that they ìneverî watched KOCE.
Table One
How Often Respondents Watch KOCE-TV |
Often |
29% |
Sometimes |
37% |
Rarely |
20% |
Never |
15% |
Total: |
101%* |
|
* Rounding error |
For purposes of contrast and comparison, and because
Christian religious broadcasting becomes part of the public policy
discussion (as we review below), we also asked about respondents’
interest in that form of TV programming. We asked this question:
What about Christian religious
programs on TV? Would you say you watch Christian religious programs
on TV never, rarely, sometimes, or often?
Responses to this question are shown in Table
Two. As will be seen, only about one-fifth of the residents of Orange
County reached in this survey watch Christian religious programs
on TV either ìoftenî or ìsometimes,î with another fifth or so reporting
that they ìrarelyî watch such programs.
Table Two
How Often Respondents Watch
Christian Religious Programs on TV |
Often |
7% |
Sometimes |
13% |
Rarely |
18% |
Never |
62% |
Total: |
100% |
“This is a very sizeable difference,”
noted Keith Boyum, Center for Public Policy director at Cal State
Fullerton. “By 66% to 20% [“often” + “sometimes”],
many more Orange County residents watch KOCE than watch Christian
religious programming. More than triple the number report watching
KOCE, compared to Christian religious programs.”
Christian program-watchers favor keeping KOCE
public. We reviewed opinions about the sale of KOCE by
whether respondents watched Christian programming or not. In specific,
we compared those who said they watched Christian programming either
“sometimes” or “often” to those who reported
that they watched Christian programming either “rarely”
or “never.” Results are displayed in Table Three. As
will be seen, the group that does not tune in to Christian religious
programs overwhelmingly prefers taking the smaller price, but keeping
the public television content. In addition, the group that does
watch Christian programs also broke in favor of keeping KOCE
a public television station.
Table
Three
Preference for Sale of KOCE by Extent to Which Respondents
Watch Christian Religious Programs |
|
Extent to Which Respondents Watch
Christian Religious Programs |
Preference for the Sale of KOCE |
“Never” or “Rarely” |
“Sometimes” or “Often” |
Sell at $10 million and retain public program-ming
as at present |
89% |
53% |
Sell at $25 million and convert to Christian programs |
11% |
47% |
Pros and cons involved
in the sale. Before they were asked the ultimate question
concerning which terms of sale they preferred, respondents were
offered a series of statements intended to capture some of the issues
that are involved in a proposed sale. The order of the statements
was rotated, meaning that each statement had an equal chance of
being asked first in order, second in order, etc.
Our question, and statements, were worded as follows:
Now I want to read you some statements
about a proposed sale of KOCE Channel 50. For each, please tell
me whether the information makes you much less, a little less, a
little more, or much more likely to support the proposed sale.
a. Selling the station will earn cash that the community college
district can use for other educational needs.
b. Because of state and local budget shortfalls, income from the
sale will be especially welcome at this time.
c. One proposed buyer would stop offering public television and
local Orange County programs, and would offer mostly Christian religious
programs instead.
d. One proposed buyer would continue to offer public television
and local Orange County programs, approximately the same as today.
e. One proposed buyer offers the highest price, 25 million dollars,
to the community college district.
f. One proposed buyer offers a lower price, 10 million dollars,
to the community college district.
Orange County residents reached in the survey responded
as shown in Table Four.
Continuing to offer public television and
local Orange County programs won the most support ‚ with
81% in Table Four either ìmuch more likelyî or ìa little more likelyî
to support the sale under that condition. In second place was using
the cash for educational needs, with 72% responding that they would
be either ìmuch more likelyî or ìa little more likelyî to support
the sale under that condition.
In contrast, 83% said they would be either “much
less likely” or “a little less likely” to support
the sale if programming went from public broadcasting to Christian
religious broadcasting. Some 54% reported that they would react
poorly to selling for the lower price.
“Orange County residents reached in our survey
appear to react more to the content of the programming than to the
amount of the sale price,” noted Dr. Phillip Gianos, Cal state
Fullerton professor of political science. “Content trumps
price.”
Noted Keith Boyum: “Of course, our respondents
are not responsible for balancing the Coast Community College District
budget.”
Table Four
How Each Statement Affects Respondent’s Likelihood of
Supporting Proposed Sale of KOCE* |
How each statement affects respondent’s
likely support for the sale of KOCE |
Much More
Likely |
A Little More Likely |
A Little Less Likely |
Much
Less Likely |
One proposed buyer would continue to offer public
television and local Orange County programs, approximately the
same as today. |
44% |
37% |
10% |
9% |
Selling the station will earn cash that the community
college district can use for other educational needs. |
34% |
38% |
16% |
12% |
One proposed buyer offers the highest price, $25
million, to the community college district. |
30% |
36% |
17% |
18% |
Because of state and local budget shortfalls,
income from the sale will be especially welcome at this time. |
27% |
37% |
19% |
17% |
One proposed buyer offers a lower price, $10 million,
to the community college district. |
17% |
29% |
28% |
26% |
One proposed buyer would stop offering public
television and local Orange County programs, and would offer
mostly Christian religious programs instead. |
7% |
11% |
21% |
62% |
|
*Rounding errors may make some
totals equal other-than 100% |
Stan Oftelie, president and CEO
of the Orange County Business Council, commented:
“In the four-year history of the CSUF-OCBC
surveys, this is the most emphatic — and decisive —
expression of public will we've seen. Orange County wants KOCE to
remain an Orange County public television station.
“It is a particularly striking finding because the support
for KOCE is so lopsided,” continued Oftelie, even when the
respondents are confronted with the critical question of costs.”
Previous results
of CSUF/OCBC quarterly surveys are conveniently accessible on the
OCBC web site. See: http://www.ocbc.org/resourcesf.htm
These data
result from a Random Digit Dialed (RDD) survey of 506 households
in Orange County. The survey was administered by telephone between
Aug. 26 and Sept. 10, 2003, by the California State University,
Fullerton Social Science Research Center (SSRC) for the university’s
Center for Public Policy. The SSRC director is Gregory Robinson.
The population of inference is heads of household
or their spouses or domestic partners, 18 years of age or older,
residing in households with telephones in Orange County. Survey
administration required between four and 37 minutes, with an average
of 14 minutes and two seconds.
Computer-assisted telephone interviewing (CATI) software
was utilized, supporting highly accurate call management. For example,
up to 21 call-back attempts were made in some cases to obtain completed
interviews. Telephone interviews were generally conducted Monday
through Thursday from 4 p.m. until 9 p.m., and on Saturdays and
Sundays from 2 - 8 p.m.. Interviews typically ran about 11 minutes.
All interviews were conducted in English.
The response rate for this telephone survey is 67.66%,
calculated as completed interviews as a proportion of eligible respondents.
Calculated conservatively, the margin of error for a random sample
of this size is plus or minus 4.45%. The margin of error will be
larger when sub-groups of the sample are analyzed. |