KNBC.com

October 19, 2007

KNBC Names Elita Loresca Weather Anchor

KNBC has named Elita Loresca weather anchor for "Today in LA" and the "Midday Report," it was announced Oct. 17 by Robert Long, KNBC vice president and news director.

"Today in LA" is KNBC's popular early morning newscast that airs from 5 a.m. to 7 a.m. and the "Midday Report" airs from 11 a.m. to noon. Loresca comes to KNBC from WSVN (FOX) in Miami, Fla., where she was the weather anchor on the top-rated morning and noon newscasts since August 2004. Loresca will join KNBC on Monday, Oct. 22 and will begin her weathercasts shortly thereafter.

Loresca has covered two of the most devastating hurricane seasons in recent history. Starting on her first day at WSVN, Loresca began forecasting the 2004 hurricane season with Hurricane Frances. In 2005, Loresca contributed reports for her station from the National Hurricane Center during hurricanes Katrina, Rita and Wilma.

From August 2002 to August 2004, Loresca was the morning and noon weather anchor on KGPE-TV in Fresno, California. Before that, she was the Noon weather anchor and assignment editor for KGET-TV in Bakersfield, California from January 2001 to August 2002.

Loresca began her career as a news associate at KCBS-TV in Los Angeles, where she was responsible for the assembly of scripts and teleprompter operation during the newscasts. She also assisted the assignment desk.

Loresca is a graduate of the Broadcast Journalism Program at Cal State Fullerton and earned the Certificate of Broadcast Meteorology at Mississippi State University. Born in the Philippines, Loresca moved to Southern California when she was 10 months old and grew up in both downtown Los Angeles and Chino.

Loresca is actively involved as a volunteer for Habitat for Humanity and The National Alliance to Nurture the Aged and the Youth (NANAY), a non-profit Filipino organization.