October 10, 2007

Spotlight on Chillz frozen yogurt shop in Rancho Santa Margarita
Keisaku and Jamie Yogi talk about their business.
By NAYELI PAGAZA
STAFF WRITER

Owners: Jamie and Keisaku Yogi

Business address: 31431 Santa Margarita Parkway, Suite L

Telephone: 949-589-4600

Type of business: Frozen yogurt shop

When opened: 2007

Describe your business: A high-end yogurt shop that offers healthy and delicious yogurt. We offer something for everyone, including, sugar-free, dairy-free alternatives. We have a variety of daily, fresh-cut fruit and tart yogurt flavors as well as traditional yogurt.

Why did you start the business? Coming from a family of business owners, the idea of having your own business comes naturally. We also just love yogurt, and it's a popular trend right now.

Owners' background/education: New York University (Keisaku) and Cal State Fullerton (Jamie). We both majored in marketing and finance.

How long did it take you to get from idea to open doors? About two months.

What is your advice for other business owners? Getting the word out is key to starting a business, as well as looking at the perfect location to be visible to customers.