‘The Power of Narrative Design’

Who:
Design icon Kit Hinrichs will give a free, public lecture at Cal State Fullerton on “The Power of Narrative Design.”

When:
Friday, March 18
6:30 p.m.

Where:
Cal State Fullerton, Mihaylo Hall, Room 1502
800 N. State College Blvd., Fullerton, 92831

Background:
Kit Hinrichs founded Studio Hinrichs in 2009, following 23 years as a partner of the international design firm, Pentagram. Prior to that, he was a partner in the design consultancy Jonson, Pedersen, Hinrichs & Shakery. He is a recipient of the AIGA medal — in recognition of exceptional achievements in the field of graphic design and visual communication — awarded by the oldest and largest professional membership organization for design. Hinrichs is a member of the Alliance Graphique Internationale and a trustee of Art Center College of Design. He is also the co-founder and design director of @Issue: Journal of Business and Design, now an online magablog. Several of his pieces are part of the permanent collection of the Museum of Modern Art and the Smithsonian Institution’s Cooper-Hewitt Museum of Design.

Quote:
“He founded several independent design agencies over the years and is known for his imaginative rethinking of the annual report as a tool for revealing the character of a company through storytelling,” noted Theron Moore, CSUF associate professor of art. “His love for narrative design and his passion for collecting memorabilia inform and enrich his work.”

Sponsors:
CSUF Graphic Design Club, Cal State Fullerton AIGA Student Group, CSUF Arts Inter-Club Council and Associated Students Inc.

Parking:
On-campus parking is free after 5 p.m. on Fridays, except in metered spaces.

Media Contacts:
Theron Moore, Art, 657-278-2077 or tmoore@fullerton.edu
Paula Selleck, Public Affairs, 657-278-4856 or pselleck@fullerton.edu