Focus on Business

What:
A panel discussion on “Starting Your Own Business” is among activities slated for Business Week 2011 at Cal State Fullerton’s Mihaylo College of Business and Economics.

Who:
Panelists include:

• Steven G. Mihaylo, CEO of iMergent Inc., college namesake and CSUF business administration alumnus, who, shortly after graduating in 1969, founded Inter-Tel, a provider of communications hardware, software and services
• Zack Swire, CEO of ad agency SWIRE and Class of ’03 business alumnus
• Brett Gibson, co-founder of Posterous.com
• Brian Flucht of Blade Ventures

 

When:
Thursday, March 10
5-8 p.m.

Where:
Portola Pavilion, Titan Student Union, Cal State Fullerton
800 N. State College Blvd., Fullerton, 92831

Background:
Business Week is an annual event sponsored by the Business Interclub Council, Mihaylo College of Business and Economics and Associated Students Inc.

Other Business Week Events:
March 7
Noon - 2 p.m.
Members of the campus community can sample the delights served from a KOGI truck located in Lot R, just north of the entrance to the Titan Student Union. The four-truck traveling restaurant — which notifies diners via Twitter of where the trucks will be stopping — was founded in 2007 by alumni Mark Manguera (B.A. business administration-management ’02) and Roy Choi (B.A. philosophy ’94) with Caroline Shin-Manguera.

Noon -2 p.m.
“Networking 101” with Class of ‘97 business graduate Boris Bugarski, founder, CEO and president of mUrgent Corp., a multinational marketing services company of Santa Ana. Gabrielino Room

2 - 4 p.m.
“Women in Entrepreneurship” with Claudia Gonzalez, founder and owner of Chunk-n-Chip Cookies, and Class of ’04 business-marketing grad Hannah Isaacs, one of the owners of Top Class Pizza. Titan Theatre

March 8
10 a.m. - noon
“Personal Branding” with brand consultant Dori Gilbert. Ontiveros Room

March 9
9 - 10 a.m.
Mini economic forecast presented by Anil Puri, dean of the Mihaylo College of Business and Economics and co-director of the Institute for Economic and Environmental Studies. Portola Pavilion

2 - 4 p.m.
“Intellectual Property Laws” discussion with representatives of Western State University College of Law. Alvarado Room

1 - 2:30 p.m.
Marketing presentation by Steven Chen, assistant professor of marketing. Hetebrink Room

March 10
4 - 5 p.m. “Selling Yourself in Today’s Economy” with representatives of State Farm and Travelers Insurance. Hetebrink Room

Media Contacts:
Emeline Yong, assistant dean of students, Mihaylo College of Business and Economics, 657-278-4577 or eyong@fullerton.edu

Pamela McLaren, Public Affairs, 657-278-4852 or pmclaren@fullerton.edu