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Social Media/Digital Marketing

Neglecting It Can Bring Peril to a Family Business


Experts will discuss the importance of incorporating social media tools to increase revenues during the April 21 “What You Don’t Know About Digital Marketing Could Kill You” Family Business Council workshop at Cal State Fullerton.


Cheril Hendry, CEO of Brandtailers, and Eileen Paulin, president of Online Content Producers, will lead an interactive session that will include content marketing, outbound vs. inbound marketing and online brand management.


Wednesday, April 21 7:30-10:30 a.m.


Scott O’Brien Innovation Center, Room 3230 of Mihaylo Hall

Cal State Fullerton, 800 N. State College Blvd., Fullerton, 92831

Parking is on the top level of the parking structure for Fullerton Marriott, at the corner of Nutwood Avenue and Folino Drive. Cost is $5.


The Family Business Council is a partnership between the business community and university. Its mission is to enhance the well-being and survivability of family businesses by providing opportunities for education, interaction and information tailored to business needs and concerns.


Free to first-time family business attendees interested in becoming a member of the Family Business Council. Reservations are required and can be made by calling Robbin Bretzing at 657-278-4182 or by email at


Media Contacts:
Mike Trueblood, director of the Family Business Council, 657-278-4182 or
Pamela McLaren, Public Affairs, 657-278-4852 or