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Electrifying the Car

Auto Executive to Explain Company's Plans to Move Away from Petroleum


A General Motors executive will be explaining how the company plans to “electrify” the automobile, in order to increase America’s energy diversity, at the March 24 seminar “Future Vehicle Technologies, The Electrification of the Automobile.” It’s part of a series of seminars on the subject co-sponsored by Cal State Fullerton’s Mechanical Engineering Department, UC Irvine and General Motors Advanced Technology Center.


Mark Korich of GM’s Advanced Technology Center will discuss the company’s road map to developing nonpetroleum-based methods to power automobiles, with a focus on electrifying the drive train.


Wednesday, March 24 7:15 p.m.


Room 199 of the Kinesiology and Health Sciences Building
Cal State Fullerton, 800 N. State College Blvd., Fullerton, CA 92831


The series of seminars, which continues on April 28 with a presentation by Toyota Motor Corp., is aimed at presenting discussions on what will appear on the streets in the future.


The event is free. Parking on the CSUF campus is $8 per vehicle. Short-term parking also is available. Parking lot and permit machine locations are posted online.


Tanya Eberhard, 949-824-3722 or

Media Contacts:
Hossein Moini, Mechanical Engineering, 657-278-7019 or
Russ Hudson, Public Affairs, 657-278-4007 or