Feb. 1, 2006 :: No. 123
| What: |
Developing the right business and marketing plans are
among the topics to be discussed March 1 during
the third annual Hispanic Family-Owned Business Conference
presented by Cal State Fullerton's Family Business
Council and sponsored by Bank of America, Excelsior Newspapers
and the Orange County Register. Participants
will have opportunities to network at the program's
end. |
| Keynoters: |
Mónica Lozano, publisher
and CEO of La Opiníon. The Spanish-language
daily was begun by the Lozano family in 1926.
Maria
Marín, author of "Secretos de la
Mujer Segura" (Secrets of a Confident
Woman), columnist and public speaker on the art of negotiation.
|
| When: |
8:30 a.m.-1 p.m. Wednesday, March 1 |
| Where: |
Delhi Center, 505 E. Central Ave., Santa Ana |
| Panelists: |
Bob Schult, president, VMG Equity
Partners; Ray Vasquez, senior vice
president, Bank of America; Carolina Flores,
senior sales representative, Excelsior Newspapers; Daniel
Villanueva Jr., president of Fontis Partners;
CSUF alumnus Francisco Valle (M.B.A. '85),
independent marketing consultant and co-author of "How
to Win the Hispanic Gold Rush: Critical Cultural, Demographic,
Marketing, and Motivational Factors"; J.
Adalberto Quijada, Santa Ana district director,
U.S. Small Business Administration; Jack McSunas,
director, SCORE; and Linda Hoitt,
consultant, Small Business Development Centers. |
| Quote: |
"Our goal is to provide best
practices and business tips to members of Hispanic
and Latino family-owned business
leaders," said Mike Trueblood, director of
CSUF's Family Business Council. "Recent research
has shown that 80 percent
of
all businesses are family owned, and many nationally recognized businesses
began as family-owned and operated. We recognize that
they are a very important part of the Southern California
economy."
|
| Reservation: |
The conference is free of charge to owners and members
of Hispanic family-owned businesses. Fee for vendors
and service providers is $250 per person. Reservations
are required and can be made by calling 657-278-4182
or online
at www.csuffamilybusinesscouncil.com.
|
| Additional: |
The Family Business Council, established in 1994
within CSUF's College of Business and Economics,
is a partnership between the business community and
the university. Its mission is to enhance the well-being
and survivability of family businesses by providing
opportunities for education, interaction and information
tailored to the needs and concerns of business. In addition to monthly workshops,
the center offers several peer-group affinity discussion meetings and is involved
in the university course, "Family Business Dynamics." |
| Media Contacts: |
Mike Trueblood at 657-278-4182 or mtrueblood@fullerton.edu
Pamela
McLaren of Public Affairs at 657-278-4852 or pmclaren@fullerton.edu |
