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2nd Annual Hispanic Family-Owned
Business Conference Schedule

Friday, February 25, 2005
Radisson Resort Knott's Berry Farm, Buena Park

"Growing and Sustaining your Family Owned Business"
("Creciendo y Sosteniendo su Negocio Familiar")

8:30 a.m. Registration, Continental Breakfast
9:00 a.m. Welcome
Mike Trueblood, Director, CSUF Family Business Council
Anil Puri, Dean, CSUF College of Business & Economics
Milton Gordon, CSUF President
Jenny Kuhn, Senior Vice President, Bank of America
9:30 a.m. Morning Keynote Speaker
Imanol Belausteguigoitia - director, Centro de Desarrollo de la Empresa Familiar, Instituto Tecnológico Autónomo de México
10:00 a.m.

"How to Finance the Birth and Growth of the Family Owned Business"
Sandra Sutton, District Director, U.S. Small Business Administration, Santa Ana Office

Ray Vasquez, Vice President, SBA Loan Specialist, Bank of America

Henry Mendoza, CPA & Jim Berger

10:30 a.m.

Legal Issues: Type of Organization, Buy-Sell Agreements, State/Federal Laws
Ruben Smith, Partner, Adorno Yoss Alvarado & Smith

11:00 a.m.

Break

11:15 a.m.

Succession Planning (panel discussion)
George Delatorre, Chairman, Juanita's Foods - facilitator of panel

Fred Ruiz, Chairman, Ruiz Foods

Isabelle Villasenor, President/CEO, Dejon Enterprises

Noon

Lunch and Keynote Speaker
Rosario Marin, former U.S. Treasurer, representing Gov. Schwarzenegger

1:30 p.m.

Marketing and Promoting the Hispanic Family Business
Rueben Martinez, Owner/Founder, Libreria Martinez Books & Art

John Reza, Marketing Director, Libreria Martinez Books & Art

2:00 p.m.

Building Leadership for the Next Generation
Rosa Carrillo, Consultant, DoudHausnerVistar

Rachel Mickelson, Partner, DoudHausnerVistar

3:00 p.m.

Concurrent Break-Out Sessions (Questions & Answers)
(1) Leadership- Rosa Carrillo, Rachel Michelson, George Delatorre
(2) Marketing- Rueben Martinez, Ray Durazo
(3) Financial & Legal Issues- Ray Vasquez, Sandy Sutton

4:15 p.m.

Latino Journey to Financial Greatness
Louis Barajas, author of " The Latino Journey to Financial Greatness: Ten Steps to Creating Wealth, Security and a Prosperous Future for the Latino Family"

5:00 p.m. Reception and Networking

Media Contacts:

Mike Trueblood at 657-278-4182 or mtrueblood@fullerton.edu

Pamela McLaren of Public Affairs at 657-278-4852 or pmclaren@fullerton.edu


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