Associate Vice President,
University Communications and Marketing
Appointed at Cal State Fullerton
August 6, 2004 :: No. 20
Bruce Erickson, associate vice president for university communications
and marketing |
Bruce Erickson has been appointed associate
vice president for university communications and marketing at Cal
State Fullerton. He will be responsible for creating and
implementing the university’s strategic marketing and communication
plans.
Prior to joining the staff at Fullerton, he served
as executive director for marketing and communications at Wichita
State University for six years. He also served for five years as
director of public relations at Cal State Northridge and as director
of university relations at University of Texas, Pan American.
“Bruce has a strong record of success in communications,
and I am pleased that he has returned to California,” said
Judith Anderson, executive vice president at Cal State Fullerton.
“He will help increase awareness of the importance of Cal
State Fullerton’s programs and priorities that are so critical
for our region’s continued development.”
“For public institutions like Cal State Fullerton,
effective public communication has never been more important —
especially given the new fiscal realities,” said Erickson.
“Fullerton has a number of milestone projects and activities
coming up in the next few years, such as the opening of its new
Performing Arts Center, the growth of the its College of Business
and Economics and establishing its presence at El Toro. I’m
looking forward to working with others, on and off campus, to increase
public outreach.”
Erickson holds bachelor’s and master’s
degrees in journalism from the University of Kansas and served in
the Peace Corps during the 1970s. He was selected for the post following
a national search chaired by Irene Lange, chair and professor of
marketing.
Media Contacts: |
Bruce Erickson at 657-278-7429
or bruceerickson@fullerton.edu
Valerie Orleans, Public Affairs at 657-278-4540
or vorleans@fullerton.edu |
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