Cal State Fullerton Professor
To Speak at Space 2003 Conference
September 4, 2003 :: No. 32
Mary Joyce, Harry R. Gianneschi Professor
of Nonprofit Marketing at Cal State Fullerton, is one of the guest
speakers on the roster for the American Institutes for Aeronautics
and Astronautics Space 2003 Conference Sept. 23-25 at the Long Beach
Convention Center.
Joyce is a scheduled panelist on “Developing
a Strategy to Focus Outreach Resources for Results.” Moderator
for the panel is Bill Ross, senior vice president of industry relations
for Walt Disney Parks and Resorts and a Cal State Fullerton alumnus.
Joyce is the first to be appointed to the Gianneschi
professorship, named in honor of Cal State Fullerton’s former
vice president for university advancement and founder of the campus’s
Center for Nonprofit Research. A member of the campus community
since May 2002, Joyce has written numerous articles about integrated
marketing, entrepreneurial behavior in not-for-profit organizations
and health marketing. She has served as a pro bono consultant with
the Association for Donor Recruitment Professionals, American Association
of Blood Banks and Carolina/Georgia Blood Center.
A Laguna Beach resident, Joyce holds a doctorate in
business administration from the University of Kentucky.
Media Contacts: |
Mary Joyce at 657-278-3799 or mjoyce@fullerton.edu
Pamela McLaren of Public Affairs at 657-278-4852 or pmclaren@fullerton.edu |
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